SEO & digital marketing for software companies
Most agencies can write the content but cannot fix the site. We do both, which is why technical recommendations actually get shipped.
Outcomes, not activity reports
Technical SEO, content that ranks, and paid campaigns measured against pipeline rather than impressions — run by the same people who build the site.
- Technical SEO issues fixed in code, not just listed in a PDF
- Content targeting terms your buyers search, not terms with big volume
- Core Web Vitals in the green, which protects both rankings and conversion
- Reporting tied to qualified leads, so spend decisions have evidence
What we build under SEO & Marketing
Engage us for one of these or the whole line — the team is the same either way.
Technical SEO
Crawlability, indexation, site architecture, structured data, canonicalization and internal linking — audited and then implemented by our engineers.
Core Web Vitals & performance
LCP, INP and CLS diagnosed at the code level and fixed: image pipelines, render-blocking resources, bundle size and caching strategy.
Content & programmatic SEO
Keyword clustering by search intent, editorial content that answers the question properly, and templated pages at scale where the data supports it.
Conversion rate optimization
Funnel analysis, landing page tests and form friction reduction — usually the cheapest growth available before spending more on traffic.
Paid search & social
Google Ads and LinkedIn campaigns with proper conversion tracking, negative keyword hygiene, and budgets judged on cost per qualified lead.
Analytics & attribution
GA4, Search Console, server-side events and dashboards that show which channel produced the pipeline instead of which produced the clicks.
Exactly what lands in your hands
Written into the contract, so there is no argument at the end about what “done” meant.
- Technical SEO audit with issues ranked by traffic impact
- Keyword and intent map covering your buying funnel
- Content calendar with briefs your writers or ours can execute
- Implemented fixes — shipped in the codebase, not handed over as advice
- Analytics and conversion tracking configured and verified
- Monthly report on rankings, traffic and qualified leads
What we build it with
Chosen for your constraints and your hiring market — not for what we happen to enjoy.
SEO
- Google Search Console
- Ahrefs
- Semrush
- Screaming Frog
- Schema.org
Analytics
- GA4
- Google Tag Manager
- Looker Studio
- PostHog
- Microsoft Clarity
Performance
- Lighthouse
- PageSpeed Insights
- CrUX
- WebPageTest
Paid
- Google Ads
- LinkedIn Ads
- Meta Ads
- Conversion API
SEO & Marketing FAQs
How long before SEO produces results?
Technical fixes can move things within weeks because you are recovering rankings you already earned. New content competing for commercial terms realistically takes four to eight months to mature. Anyone promising page one in 30 days is either targeting terms nobody searches or buying links that will eventually cost you.
Do you guarantee rankings?
No, and no honest agency does — Google controls the ranking, not us. What we commit to is the work: the technical fixes shipped, the content published, and transparent monthly reporting on what moved and what did not.
What makes you different from a normal SEO agency?
We can implement. A typical audit ends with a list of technical recommendations that then sit in your developers' backlog for six months. Our engineers ship the fixes directly, so the audit turns into deployed changes in the same month.
Can you work with our existing marketing team?
Yes. A common arrangement is that we own technical SEO and implementation while your team owns content and brand. We work in your project tracker and join your existing rituals rather than imposing a parallel process.
Services that pair well with this
Ready to talk about seo & marketing?
Send your requirement and we will come back with questions, an approach and a written estimate for the seo & digital marketing work.
- Reply time
- within 1 business day
- Prefer email?
- sales@tooltar.com